What is measurable activity worth to you?
The cost of not measuring, before the cost of Bytes.
This estimates the business value at stake in your physical and offline marketing, not what Bytes costs. Change any number to match your own figures. The output is a working estimate, not a promise.
Your marketing spend
Spend you cannot attribute is spend you cannot improve.
Total marketing budget across all channels.
40%
Print, direct mail, packaging, events and other physical touchpoints.
Most teams can measure digital well and offline poorly.
15%
A conservative reallocation of misfiring spend to what performs.
Example figures, edit to fit your business
Spend you could redirect each year
$3,600/year
Roughly $2,520 to $4,680 depending on how well it is put to work.
How this is worked out
Offline and print spend$48,000
Of that, currently unattributed (partially)$24,000
Redirectable once measured (15%)$3,600
Offline spend: $48,00050% unattributed
Unattributed $24,000Currently measured $24,000
How to read this. The figures are estimates built from the assumptions you set, and every assumption above is yours to change. Defaults are deliberately conservative. This models the value of measuring and controlling your offline activity, not a guaranteed result, and it does not include the price of Bytes. Use it to size the opportunity, then decide for yourself.Figures are shown in USD based on your browser settings. No currency conversion is performed.