Brands and marketing teams
Compare response across print, audio, social and partner activity.
Use Cases
Make each route measurable. See what people respond to.
Bytes connects Links, QR codes and short URLs to print, audio and digital activity, keeping source context intact so you can compare response by source.
From audience to situation
Different teams, recognisable measurement jobs.
Solutions explains who Bytes is for. Use cases start with the activity already happening and show what becomes measurable when each source keeps its context.
Agencies
Give each client source a deliberate route into one measurement story.
Print businesses and PSPs
Add measurable context to direct mail, retail, packaging and event print.
Software and integration partners
Connect supported Bytes Links to wider customer workflows.
Looking for the operating model rather than a campaign situation? Explore Solutions
Different situations, same measurement model
Start with the situation people recognise.
The medium changes. The useful question stays the same: where did the measurable response come from, and what should you change next?
Podcasts & Radio
Run the same campaign across several shows, hosts or stations and give each one a memorable spoken Link.
What you can learn
Compare measured response by placement before you decide what to buy again.
Games & Esports
Give creators, sponsor placements, event activity and community campaigns distinct measurable Links before the handoff to an external game or platform.
What you can learn
See which sources produced measured interaction without treating that interaction as a signup, purchase or completed game action.
Community Sport & Events
Promote one event, club or community activity across posters, local partners, social posts, sponsor placements and venue material.
What you can learn
Compare response by placement, format, partner and channel while keeping related activity together.
Direct Mail
Give different areas, batches or deliberately encoded variants their own measurable route from the printed piece.
What you can learn
Compare response by distribution area, batch or variant so the next mailing has better evidence behind it.
More measurable print situations
The same source-aware measurement model applies across other physical-to-digital work where Links or QR codes give each placement a deliberate route.
Retail & POSPackagingHospitalityPropertyTrade shows
One measurement story
Follow the route from activity to decision.
Different touchpoints can lead to the same destination while keeping their own measurable source, so you can read response by medium and by area together, then make an informed decision about what to change next.
Community Sport & Eventsone local 10K promoted across nearby areas
- 01
Reach people where they are
One local 10K, promoted across several areas through media people recognise.
- Radio
- Large banner
- Poster
- Flyer
- Partner Link
- Social post
- 02
Give each placement its own route
Use the QR, Link or short URL that fits the source while keeping the source identity distinct. The routes can still lead to one shared event page.
- 03
See response by medium and area
Response stays tied to the route that earned it, so the same campaign can be read by medium and by area instead of as one undifferentiated total.
Illustrative example: posters may earn little response in one area while radio performs more strongly there. That gives the organiser something specific to question next time.
- 04
Make informed decisions
- Keep strong placements
- Back areas showing interest
- Question weak medium and area pairs
- Test the next change
The same event is promoted through several media, with print running across multiple areas. Each source keeps its own measurable route to one event page, so response can be compared by medium and by area. Figures are illustrative.
A scan or click is measured response. Treat a registration, sale, donation or other business outcome as separate evidence unless a reliable source proves it.Interaction is evidence. It is not automatically a sale.
IllustrativeKeep observed response separate from customer-supplied outcomes and modelled scenarios. That makes every conclusion easier to trust.
- Observed
Measured scans, clicks and visits
Observed against the deliberate route and source.
- User supplied
Registrations, purchases or value
Only when supplied by a reliable customer or connected source.
- Modelled
Future allocation scenarios
Clearly labelled estimates based on chosen assumptions.
Commercial decision
What can the organiser change because they know it?
Keep strong placements, question weak medium and area combinations, adjust the partner or channel mix, and test the next change deliberately instead of treating all response as one total.
Start with one activity
Give your next campaign a clearer measurement route.
Create a workspace for Links, QR codes, Offline Engagement and Activity Groups, or talk to us about a more complex measurement situation.